As more donors move their charitable giving online, nonprofits are spending more on digital advertising—which was up 19% in 2021 vs. 2020, according to the 2021 M+R Benchmarks study. But if your donation page doesn’t convert, your marketing budget might be wasted on clicks that aren’t turning into donations.
Raise more when you pay attention to these subtle details
Increasing your donor page performance is key to maximizing your online fundraising budget. Once you’ve got the fundamentals of your fundraising landing page in place, consider these advanced features that can really improve your supporters’ experience on your site.
9 advanced tips for polishing your donation page
1. Upgrade your Donate Button ✨
Your Donate Button should be the most visible thing on your website. Make sure you use your brand’s colors and a clear call to action to “Donate Now.” There are lots of platforms, including PayPal, Stripe, and Givebutter, that offer free fundraising pages with a Donate Button add-on for your website.
2. Add a Donation Bubble 💸
If you already use a Donate Button, great! Now you can add a Donation Bubble to your website, so every page on your website is a fundraising page. Donation Bubbles stay visible as visitors scroll up and down on a page and move from one page to another. You can customize its text, color, and link it to your latest fundraising campaign.
3. Offer multiple payment methods 💳
It’s worth it to broaden your organization’s donation methods, so you can accept donations from wherever your supporters prefer. When you create a fundraiser on Givebutter, your organization can accept donations with Venmo, PayPal, Apple Pay, Google Pay, major credit and debit cards, ACH transfer, and even checks—no additional cost or setup required.
4. Earn their trust 💛
Use a secure service to process online donations, so website visitors can feel confident when they click. Offer a few, clear donation tiers and explain if you are offering supporter recognition in return. Explain the total amount you need to raise and what you plan to do with the funds. All of these actions add up and help you build an open and honest relationship with your supporter base.
5. Make it easy to give monthly 🗓
Did you know 94% of supporters prefer to give on a monthly basis? Add an option for recurring payments to make it easy for a one-time donor to become a long-term supporter.
6. Make it mobile friendly 📱
Using Givebutter’s free fundraising tools guarantees that your fundraising page will always be optimized for mobile devices. Take it one step further by checking your page yourself on your phone: Look for opportunities to declutter, shorten copy, and streamline your narrative. Utilize browser or app notifications to reach your supporters after they close the site.
7. Tell your story with video 🎥
Your supporters want to engage with your organization and feel emotionally connected to your cause. Harness the power of video marketing to clearly explain the problem, how your campaign will help, and the impact it will have. Give previous examples, if you have them, to validate your impact.
8. Communicate with your donors 💬
Automate donor communication so you never miss an opportunity to connect with your supporters. With Givebutter, you can send automatic thank you messages and receipts, use text-to-donate services, and remind donors to donate and attend your events via email.
9. Add custom donation amounts 🚀
List suggested donation amounts and empower donors with the knowledge of what their donation is going toward. For example, “$50 provides 10 school lunches.”
Supercharge your fundraising with Givebutter
Givebutter can help you create a beautiful fundraising pages, communicate in more ways with your donors, and link donation tools directly on your website—all completely free. The rest is up to you to tell your story and inspire your supporters to join your movement. Attend a demo to learn how to make the most of these free features and take your fundraising to new heights. Happy optimizing!